People


Michael KaltenhauserMichael Kaltenhauser
Co-founder, Content and User Experience


Michael has over 15 years experience in the advertising and design industry. He was Art Director of McCann Erickson, Wirz BBDO and Wonderman before co-founding an advertising and design company, Captive Communication (listed in Creative Revue Top 50) and establishing a film production company, Astronaut Film. Michael is also a celebrated graphic designer who won a number of advertising and design awards. His clients include Coca Cola, Toyota, Sainsburys, Orange.

Astronaut Media is a new venture to enter the monstrous and mythical Chinese advertising market which presents a great challenge and an exciting opportunity. With his visionary foresight and creative talent Michael is dedicated to revolutionising the online advertising status quo and changing the advertising landscape in China.


Carl Hsin Carl Hsin
Co-founder, Business Development

Carl comes from a banking background. He has over 8 years business development and management experience. Prior to establishing his own businesses and co-founding Astronaut Media, he progressed his corporate career in S.W.I.F.T.
Hong Kong, Singapore and London. His clients have included Royal Bank of Scotland, Standard Chartered Bank, Bank of America, JP Morgan Chase, Shell Treasury Centres. He also completed and oversaw many large operations projects, such as MMR in Bank of England.

Carl has the right mind-set and skills to transform concepts into reality. With his profound understanding of the cultural and business practices both in the West and the East, and well-established network, he is dedicated to bridging the gap between the West and the East and bringing cool western brands to every target household in China.